I think the Trump Super PAC is worried. We received another attack ad from the Make America Great Again Inc. Super PAC.
Perhaps they thought the last message must have hit the target so well they wanted to do it again? Or perhaps they thought it could do better if they put an elderly couple on the back. We certainly don't have that much gray hair yet.
In year's past, we have seen some very well targeted campaign mailers. The Ted Cruz Super PAC from 8 years ago, sent a mailer to both my wife and myself (on the same day even), with just a few changes between the two. And after evaluating them both, we easily realized they knew exactly who was suppose to get which one.
Someone is not doing a great job with the Trump Super PAC mailing database. when I first glanced at this mailing for the first time, I honestly though it was advertising some sort of prescription medicine or eyeglasses. Which side one sees first certainly plays a role in what one thinks about the mailer.